When it comes to consumer engagement and user experiences we want things to be quick and concise. Video marketing is a way for people and brands to really connect with their audience and spread it like wild fire through various channels.
Videos whether movies, music videos, TV ads, or YouTube clips have the ability to quickly get a message across and paint a picture in the viewers head. Some videos can get messages across in as little as two seconds while some take a minute or longer.
A picture says a thousand words; what does a video say?
Check out Entrepreneur Magazine's 5 Captivating Marketing Campaigns and everything startup CMO's should know. I found the videos in the article to be very compelling myself. http://www.entrepreneur.com/article/233695